Crossy road online game play1/19/2024 ![]() ![]() Andy: And I've been playing a lot of Dota 2, which has purchases in it, and they're only cosmetic, and don't affect the game at all. Matt: We knew video ads would work as long as people wanted to click them for some reason, so we had that nugget there. ![]() If you've played Disco Zoo, and seeing the ads work well in that – we actually spoke with the guys there, and it was something we were thinking about too. How were we going to monetise it though? Andy: We did it all in one session, had this big brainstorming session and came up with all these ideas. We originally were looking at a publisher, but when we told them about the idea, they were like 'ehhh, it sounds okay.' So that kind of threw us a bit, but we decided to self-publish it. The game was going to be a lot simpler originally. The free-to-play model (watching optional ads to earn coins, which you can use to buy characters, or you can purchase them with real cash) you guys have used is a bit different to other games we've seen, did you have it in mind from the start? Matt: It wasn't really from day one.
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